Category Archives: SELLING

THE IMPORTANCE OF LISTENING

Lee in Paradise

When someone we love (or not) is speaking, are we listening? Or are we half-listening, tuned partially to the recognition of possible keywords while formulating our own.

It’s important.

If a sales person had this very bad habit, that person would soon be out of work.

I have a friend who does this constantly.

She has a friend who has a bad temper. he monitors himself constantly.

Of course the poor listener has no way of knowing that her friend is trying to overcome his lack of patience; she couldn’t possibly hear what is going on in his mind.. She doesn’t even know what comes out of his lips. And when he finally loses his temper, she thinks she is blameless and that he “always” loses his temper.

And they say they love each other.

That’s what they say.